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Learn with Google - Increasing revenue with mobile APP - Answers

Google Analytics

Analytics Academy Unit 4

Top of Form

Assessment 4

1. Which of these issues represent potential roadblocks for maximizing app revenue?

(select all that apply)

Overly-complex registration process
Game level that users cannot pass
Technical issue in the purchasing process
Technical issues on particular devices

2. Given the following report, which screen would you check first to fix potential roadblocks?




Level 1
Level 2
Level 3
Level 4

3. Given the following report, which app version appears to have introduced a new technical issue?




3.0.10
3.0.11
3.0.12
3.0.13

4. The Loyalty report shows:

How frequently users spent money in an app
How frequently users returned to an app
How often users invited their friends to an app
How often users passed a level in an app

5. The Recency report shows:

How much time has passed since a user spent money in an app
How much time has passed since a user started a new game in an app
How much time has passed since a user launched an app
How much time has passed since a user’s last app session

6. Which of the following are strategies to re-engage existing users of your app?

(select all that apply)

Email marketing
Push notifications
Remarketing campaigns
Editing your apps marketplace page

7. In order to enable Remarketing in Google Analytics, you must:

Download the Remarketing SDK
Update your Google Analytics tracking code
Request permission from Google to use Remarketing
Tag your marketing campaigns with URL parameters

8. Audience Lists in Remarketing can do which of the following:

(select all that apply)

Target ads to groups of users based on common attributes
Provide a list of your users’ favorite apps
Target ads to groups of users based on previous actions in your app
Allow you to create your own targeting lists using existing Analytics segments

9. When creating an Audience List in Analytics, you can use one of these pre-defined audiences:

(select all that apply)

All users to your website or app
Users that visit a specific page or area of your website or screen of your app
Users who complete a specific goal conversion
New users that Google determines to be viable candidates through machine learning

 

 

 

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