Mobile App Analytics Fundamentals Answers Unit 2

Analytics Academy Unit 2 – Acquisition channels, reports and Segmentations



Assessment 2

1. Which type of ad appears on Google search engine result pages based on users’ search terms?

Search ads
Display ads
Social ads
Email sponsorships

2. Which type of ad appears appears as a banner on websites, videos, or within other apps?

Search ads
Display ads
Social ads
Email sponsorships

3. What is the term for targeting ads to users who have previously visited your website or app?


4. To view AdWords data in your Google Analytics reports you must first:

(select all that apply)

Link your AdSense and AdWords accounts
Link your AdWords and Google Analytics accounts
Enable geo-tagging
Enable auto-tagging

5. Select one reason that apps marketplace data might appear as “not set” in Google Analytics:

You have not correctly connected your Analytics account to AdMob
The app marketplace doesn’t support the App Installer ID
You have not associated your app to your app marketplace
You have exceeded data limits in Analytics

6. Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?

Sources report
App Marketplace report
New Users report
AdWords Campaigns report

7. Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?

App Overview report
Audience reports
Behavior Flow report
Google Play Referral Flow report

8. Which report shows an overview of users who launched your app for the first time?

Active Users report
New Users report
App Versions report
New vs Returning report

9. What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?


10. Audience report data can help you:

(select all that apply)

Understand common characteristics of your audience
Design better demographic targeting for your advertising campaigns
Improve your users’ app experience based on language or geography
Identify new apps or websites you can use to advertise your mobile app

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