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Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Description

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Additional information

Author

Binding

Hardcover

Brand

HarperCollins

EAN

9780718033323

EANList

9780718033323

ISBN

0718033329

ItemDimensions

870, hundredths-inches, 575, hundredths-inches, 75, Hundredths Pounds, 94, hundredths-inches

Label

HarperCollins Leadership

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

HarperCollins Leadership

MPN

178737

NumberOfItems

1

NumberOfPages

240

PackageQuantity

1

PartNumber

178737

ProductGroup

Book

PublicationDate

2017-10-10

Publisher

HarperCollins Leadership

ReleaseDate

2017-10-10

Studio

HarperCollins Leadership